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The second season will include 10 hourlong episodes that will further explore accounts of former Scientology members whose lives have been significantly impacted by the Church’s practices.

Creating dating sites tutorial

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In order to identify your values, here are a few questions to ask yourself.If possible, get other people in your company to join in and then see what everyone’s answers have in common.As described in such texts as ‘Influence: The Psychology of Persuasion’, there is a strong link between familiarity and trust.Because something familiar requires little effort to process mentally, we are more likely to feel at ease around it.Of course, culture and dialect are the most significant factors dictating our approach to words.But within these, we each have our own idiosyncrasies, favourite expressions, inflections, pace and so forth.The aim is not for your audience to remark on your great writing but, instead, to remark on your great business.

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A brand’s tone of voice should be distinctive, recognisable and unique.

(Turning this into a collaborative process may also help with getting buy-in from different departments, as discussed in my final chapter on implementation.) Car-sharing service Zipcar asks its website visitors to ‘Imagine a world with one million fewer cars in the world’.

The reason for the company’s existence is clear – to unclog the roads and thereby help look after the natural environment.

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However, I only ever link to products that are consistent with my personal taste and the Eat Drink Chic aesthetic.